Nelson J Perez (US Citizen)
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● Kirkland, WA 98033 ● resume@nelsonperez.com ● |
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A seasoned technology entrepreneur with 10+ years of
experience with a proven record of delivering
business intelligence, behavioral targeting
and data-driven software solutions across multiple partners within Microsoft
Products and Online Services driving from both the business and engineering
perspective.
Career Overview:
§ Presently I deliver BICI Consumer
Intelligence’s ongoing and custom Targeting creating and driving forward BRD’s
and experimentation frameworks to improve content relevance with the analysis
of measurements of campaign performance of user-level behavior targeting data
while respective user identity and privacy.
§ Delivered Keyword BI solutions with
an API that enables partners like MSN V Next to retrieve and surface high
profile search data from our 463GB keyword data warehouse for Popular Searches,
Related Searches, Top Movers and Topic Pages.
§ Delivered
solution that saves $3.7 million dollars
annually by optimizing the $24 million/year campaign in online marketing of
our 6 million product inventory.
§ Leaded
solution using that provides a Business Intelligence scorecard with metrics
that empowers the go or no-go on release of a LGE windows mobile phone.
§ Optimized
the Dynamics AX localization budget by delivering a BI solution that track and
estimates the costs of string changes for translations across 41+ languages.
§ Managed
and Architected of the company-wide automation solution integrating TFS into an
existing infrastructure, including a custom build system and Star Team external
source control manager.
Bachelor
of Science in Computer
Engineering, University of Puerto Rico, Mayaguez Campus, Cum Laude
Certificate of PMP Project Management, University
of Puerto Rico, Mayaguez Campus
Certificate in Project Management, COMPTIA
Project+
Microsoft Certified Professional (MCP),
Developing C#.NET Applications
SKILLS
Project Mgmt.: Project Manager Certification, Project+ Certified, Cross team collaboration, SCRUM
BI and
Data: Business Intelligence, Behavioral
Targeting, Data Warehouse design, SQL Server, Microsoft SQL Server Reporting Services (SSRS), ETL, Crystal
Reports, Full Text Search, Database Partitioning, LinQ2SQL, T-SQL
Programming: C#, T-SQL, ASP.NET, LinQ to SQL, WPF, Web Services, BizTalk
Technologies:
Cosmos, Hyper-V, VM
Ware, Virtualization, Team Foundation Server (TFS)
PROFESIONAL EXPERIENCE
v Sr. Program Manager – Behavioral Targeting, Data Analytics, BI
Microsoft (Pentad Solutions consultant), BICI Bellevue, WA 3/2010-Present
§ Delivered BICI Consumer
Intelligence’s ongoing and custom Targeting creating and driving forward BRD’s
and experimentation to improve content relevance with the analysis of measurements
of campaign performance of user-level behavior targeting data while respective
user identity and privacy.
§ Delivered Segmentation and Targeting
for Bing, Windows Live Messenger and Windows Live Social in the Email and
Display platforms.
§ Expanded Data Quality Monitoring
across the data pipeline to detect and resolve data issues that affect the
behavioral targeting and measurements.
§ Defined BRD for system enhancements
and drove new targeting BRD requirements across upstream and downstream
partners.
§ Operationalized Custom Targeting
like Bing Customer Engagement Framework V1 and V2
§ Managed cross-team collaboration with
marketing, execution and engineering teams to ensure common understanding of
issues and new targeting features.
v Software Engineer –Business Intelligence, Mobile
Microsoft (Comsys consultant)-LGE Windows
Mobile Redmond, WA 7/2009-3/2010
§ Leaded
and Develop a solution using that provides a business intelligence scorecard
with metrics that empowers the go or no-go on release of a LGE windows mobile
phone.
Technologies: C#, MS SQL, ASP.NET, Web Service, WPF, Telerik RadControls, Windows Installer, ETL
v Software Engineer – Business Intelligence, Dynamics AX
Microsoft - Dynamics AX (Comsys
consultant) Bellevue, WA 3/2009-6/2009
§ Optimized
the Dynamics AX localization budget by delivering a BI solution that track and
estimates the costs of string changes for translations across 41+ languages.
§ Created BI reporting solution that
track the progress of the Dynamics AX Localization process with a Data
warehouse which contained extracted each Hand off and Hang back localization
files.
§ Delivered solution that enables
Internationalization PM’s research translation budget impact of string changes
and user impact by showing screenshots of where was used in Dynamics AX.
§ Technologies: C#, MS SQL, ASP.NET, Web Service, WPF, Telerik RadControls, ETL, Dynamics AX
v Sr. Program Manager – Business Intelligence, Search Engine Marketing
Microsoft (Excell Data consultant)
Redmond, WA 3/2008-9/2008
§ Delivered features for the Search
Engine Marketing optimization, data mining and keyword research capabilities
for marketers.
§ Managed
two(2) engineering teams: (1) Keyword Intelligence Platform for keyword
marketing BI and (2) Live Search cashback Studio for Search Engine Marketing
(SEM) optimization.
§ Delivered
solution that saves $3.7 million dollars
annually by optimizing the $24 million/year campaign in online
advertisement of our 6 million product inventory.
§ Delivered an API solution that
enables MSN V. Next to surface high profile search data for Popular Searches,
Related Searches, Top Movers and Topic Pages.
§ Designed workflow that enables
extraction and transformation and categorization keyword data from Live Search
web traffic, MSN Toolbar, Omniture to our keyword traffic data warehouse.
Technologies: MS Project, Cosmos, SQL, C#,
ASP.NET, TFS, MS SQL 2005, Data warehouse
v
Software Engineer – Lead, Project Manager
Action Engine Bellevue,
WA 5/2007- 3/2008
§ Leaded
a team of engineers to create the company’s automation platform integrating
Team Foundation Server to existing custom build systems and external data
source manager.
§ Architected N-tier multisystem
architecture using Windows Services, Databases integrating Team Foundation Server.
§ Optimized
the budget by 320K/year on tester contracts by streamlining the manual test
execution converting manual test case browsing into single click execute and
report using the mobile phone device.
§ Develop
tools to map multimedia capabilities across multiple mobile phone platforms.
Technologies: C#, XML, XSLT, Visual Studio Add Ins, Web Services, Windows Mobile, SharePoint, Team Foundation Server (TFS), MS SQL, Windows Installer, Windows Services
v BizTalk Software Engineer– BizTalk
Microsoft (Volt consultant) Redmond, WA
5/2006- 4/2007
§ Created
BizTalk integrations using BizTalk 2006 R2 and Host Integration Server
connecting legacy flat file systems and DB2 data system to the Windows Server Platform.
§ Automated
BizTalk application creation and deployment to BizTalk Server and Host File connector.
Technologies: C#, XML, BizTalk Server 2006, BizTalk Adapter for Host Systems, AS/400, DB2, Host Files
v Software Engineer – Web Developer, SQL, BI, Reporting, BizTalk
Pharmacy Insurance Corporation of America Catano, PR 11/2005- 5/2006
§ Architected n-tier healthcare
prescription solution integrating doctor, insurance and pharmacy provider using
ASP.NET, SQL, WinForms and Crystal Report and integrated a J2EE NCPDP SCRIPT
message processing engine. Provided safety features for adverse reactions
against other drugs, allergies or to medical conditions that would endanger a
patient’s health.
§ Develop
Business Intelligence module using SQL
Reporting Services for the clinical department.
§ Develop
Mobile Phone Sales Log software to report field insurance contract sales.
Technologies: C#, ASP.NET, Web Services, BizTalk Server, WinForms, XML, MS SQL, NCPDP SCRIPT, JBoss, Reporting Services, JNBridge, Crystal Reports, CSLA, Business Objects
Owned and
managed a small consulting company creating partnership with IT Solutions and
Project Management companies.
ü Oversaw pre-sales and sales
department lead creation
ü Oversaw project management of
customer engineering projects.
Projects
& Deliverables:
Ø Designed and mange Attendance
product that tracks attendance using biometric finger print scan technology
using a centralized finger scan database.
Ø Delivered a solution to track Santander Bank owned property
inventory using a RFID technology on windows mobile.
Ø Create a senate nomination and
election web application system.
Ø Leaded team to develop a
Microcontroller prototype greenhouse autonomous device prototype.
v Software Design Engineer in Test - C#, XML, .NET Remoting
Microsoft Redmond, WA 05/2004-08/2004
§ Developed a Framework that
automates deployment to Microsoft Test Architect transparent improving employee
efficiency and ramp up time.
§ Automated
440+ API complex test cases, delivering
26,800 lines of C# code.
Technologies:
C#, XML, .NET Remoting, Business Objects, Serialization
v Software Design Engineer – C#,
WinForms, TCP/IP
Verizon/PRTC Advance Network Solutions Puerto
Rico May-August2003
§ Develop application that automatically provisions a Frame Relay Network for the Advance Network Solutions business networks of the entire Puerto Rico area using C#, TCP Sockets, Asynchronous IO and WinForms.
Technologies: C#, WinForms, TCP/IP Sockets, Asynchronous IO, Frame Relay, ATM,
v Network Administrator – Active Directory, Exchange Server, Linux,
Solaris
University of Puerto Rico/Mayagüez
Campus Puerto Rico August 2000-2002
§
Managed
specialized computer centers with Windows 2000 Server, Windows 2000, Linux
& Solaris.
§
Deployment
and management of the Active directory, DNS services, Exchange Server among
others services.
Technologies:
Windows 2000 Server, Linux, Solaris, Active Directory, Exchange Server, DNS